Hi there and welcome to this week's edition of The Habit Weekly! Thanks for starting off your week with us. 

In this week’s edition:

• Gorillaz to make their AR debut. 

• Instagram's 2023 Trend Report. 

• NFTS, Web3, the Metaverse and the future of marketing. 

What TikTok Trends Taught Us in 2022

TikTok

As we near the end of another year, TikTok has unveiled Year on TikTok: 2022, truly #ForYou, a look at the content and creators that have trended this year. TikTok's report has taught us some lessons about content consumption trends on the platform. It’s never too late to reinvent A few weeks ago, we reported on TikTok's love for sped up songs. Many artists have experienced a surge in streams, after sped up versions of their songs have been shared on the app. Demi Lovato’s ‘Cool For The Summer’ was one of them. A sped up version of 'Cool For The Summer' has made it into TikTok’s Global trending tunes list, seven years after the original single release. When Louis Theroux joined Amelia Dimoldenberg for an episode of Chicken Shop Date, he revisited the old ‘Jiggle Jiggle’ rap, from an episode of his Weird Weekends docuseries. The rap was picked up by Duke & Jones, who remixed the track and posted it to TikTok, in all its auto-tuned glory. That remix was this year’s 8th most trending tune. It seems TikTok knows how to teach an old dog new tricks. In with the old and the new This year reminded us that TikTok has an appreciation for music, new and old. WILLOW's 'Wait A Minute' and 'Yung Lean's 'Ginseng Strip 2002', both made the list of most trending songs globally, but were initially released in 2015 and 2013, respectively. Trends come in all shapes and sizes From Rosalía’s gum chewing, to Lizzo's 'About Damn Time' dance, many of TikTok's biggest tracks were accompanied by their own trends. Judging by the year’s trending creators and songs, many different video formats have caught the attention of TikTok users in 2022.Year on TikTok: 2022, truly #ForYou Is available to read in full, here. 

Campaigns

Gorillaz have shared their new single 'Skinny Ape'. It comes alongside the announcement that the band will be making their

augmented reality debut.

Amazon Kids+ is getting a new 3D version of Hello Kitty, featuring

a new theme song by Carly Rae Jepsen. 

Made you look! Meghan Trainor has teamed up with makeup brand E.l.f. for a

holiday themed campaign. 

Trends

Instagram partnered with WGSN to field a survey with Gen Z users across the United States for the 2023 Instagram Trend Report.NFTS, Web3, the Metaverse and the future of marketing. 

Learn

Unsure if your content is eligible to be recommended on Instagram? These new tools will help you out. 

Fast Facts

👉 For the third year in a row, Bad Bunny is the year's most streamed artist on Spotify.

Written by Olivia Gliku