Welcome back to our weekly newsletter! As always, we're thrilled to have you here and to share the latest updates and news with you.

In this week’s edition:

• Metallica Drops ASL Videos for Deaf Fans.

• Twitter Blue Tick Chaos.

• Emerging social media platforms to check out.

Is Grimes' AI music proposal the future?

The music industry has been buzzing with the topic of Artificial Intelligence (AI) for quite some time now. However, with the recent controversy around the fake Drake/The Weeknd track, it has become an even more pressing concern.

Since the release of the Drake/The Weeknd AI-generated track, more examples have emerged. The creator of that track has now shared another duet, this time featuring Bad Bunny and Rihanna. However, a fake AI-generated Travis Scott album has also surfaced and was subsequently taken down. Many industry experts are concerned that this could mark a turning point for AI-generated music, similar to the impact Napster had on the music industry.

Enter Canadian Musician Grimes

Grimes has come out with a unique proposal that could set a new path for the industry.

In a tweet, Grimes announced that she would split 50% royalties on any successful AI-generated song that uses her voice.

Furthermore, she invited people to use her voice without penalty, as she has no legal bindings or label, having just parted ways with Columbia.

Grimes stated, "I think it's cool to be fused w a machine and I like the idea of open sourcing all art and killing copyright."

Could This Actually Work?

While her proposal of "killing copyright" may not be the best idea for an artist who intends to be paid for their work, her notion of effectively licensing your voice to AI-generated music could be a plausible way forward for artists.

Licensing has always been a significant aspect of the music industry, with licensing deals enabling musicians to earn money from their work while allowing others to use it for their own projects. Grimes' proposal takes this idea one step further by opening up a new avenue for collaboration between artists and AI-generated music. With the right licensing solution it is possible this could be a way forward for artist willing to participate.

Will This Idea Get Traction?

Grimes is not the first artist to embrace AI. 4AD signed artist Holly Herndon created Holly+, a platform where users could create their own deepfakes using her voice. Similarly, the band YACHT trained an AI on their back catalogue to create a new album, "Chain Tripping."

Up until now, AI collabs with music have been a fairly niche topic.

Despite Grimes' proposal, it is unlikely that many high profile artists will adopt the idea of licensing their music to AI-generated works. It is more likely that AI-generated music will continue to exist in a niche space on the internet, and be used primarily as a point of difference in marketing campaigns rather than as a mainstream form of music. But it is also entirely possible we will see an AI generated voice on the top of the charts one day.

And if a big-name artist or producer takes up Grimes' offer, it will certainly garner significant attention and generate a lot of publicity.

^{Written by Nick Lynagh}

In Other Marketing News

Twitter Unverified: Twitter has made a change that's causing a stir among its users. The platform has started removing the coveted blue checkmark from verified users who haven't subscribed to its paid service, Twitter Blue.

For those who want the blue verification tick, it's now only available with a Twitter Blue subscription, which costs $8 per month. Many artists, including Taylor Swift, Rihanna, Coldplay, and David Guetta, have already signed up.

However, this caused chaos at Twitter HQ with fake imposter accounts taking advantage of suddenly unverified accounts, including those for Hillary Clinton and even the City of New York.

Discord's Deepfake Music Hub: Are you curious about where all those mind-boggling deepfake AI music tracks are coming from? There is a good chance the answer is the Discord server AI Hub..

AI Hub is a vibrant online community of over 21,000 independent producers collaborating to create music using AI. Created on March 25, 2023, this server has quickly become a hot spot for creating AI music.

Vice recently shed light on AI Hub, revealing that the server is responsible for producing many viral AI songs.

Members of the server can access guides on creating songs using AI models and pre-made AI models tailored to mimic specific artists' voices.

Are you across these emerging social media platforms? Exploring new social media platforms can be beneficial for musicians, but staying up-to-date with the latest trends can be time-consuming. To get ahead of the curve, here are four emerging communities that warrant your attention.

Check out the list here via The Daily Rind.

ICYMI

Catch up on our recent stories:

• The Future of Radio: Navigating the Threats and Opportunities of AI and Streaming

• The Decline of Music Premieres: How We Got Here and What are the Alternatives?

• The Secret Sauce of JVKE's TikTok Success

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Lead Writer - Olivia Gliku
Publisher - Nick Lynagh

Promoed is created and published by Habit Music Pty Ltd.

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^{We acknowledge the Turrbal people, the Traditional Owners of the land on which we stand, and pay our respects to Elders past, present and emerging.}