Taylor Swift

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The Road to Travis Scott’s ‘Utopia’

The Road to Travis Scott’s ‘Utopia’

Travis Scott's intriguing and chaotic marketing stunts. Also, Interactive Music Video, Catalogue Marketing 101 and Lucky Fans Get Their Bills Paid

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Release WeekRelease Week
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Release Week: Strategies to Boost Album Sales

Release Week: Strategies to Boost Album Sales

Snapchat rolls out virtual merch. Taylor Swift surprises sans with exclusive track release at New Jersey concert. Instagram reveals how content ranking works.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Taylor SwiftTaylor Swift
Taylor Swift's 'Midnights' Marketing

Taylor Swift's 'Midnights' Marketing