Case Studies

We take you behind the scenes of recent marketing campaigns.

Release WeekOutdoorMetaSpotifyNMEThreadsInterviewsTaylor SwiftWarnerInstagramUn:hurdBandsintownSonyTransgressiveTicketmasterArlo ParksChatGPTVirtual ConcertsOnesheetsMedallionRadioCatalogue MarketingCase StudiesSoundcloudApple MusicSnoop DoggPiasYouTubeTikTokNFTsAIUniversal MusicSocial MediaPeach PRCLive NationSnapchatUnified Music GroupDiscordPrintTravis ScottTeasers
Case StudiesCase Studies
How Royel Otis Garnered Worldwide Attention with “PRATTS AND PAIN”

How Royel Otis Garnered Worldwide Attention with “PRATTS AND PAIN”

From viral covers to engaging promotions: How a debut album catapulted the Sydney duo to fame

Olivia Gliku
Nick Lynagh
Olivia Gliku, +1
Release WeekRelease Week
+5+5
Glass Animals Leverage Discord and Listening Parties for Latest Single Launch

Glass Animals Leverage Discord and Listening Parties for Latest Single Launch

Olivia Gliku
Nick Lynagh
Olivia Gliku, +1
InterviewsInterviews
+3+3
Marketing Support Act’s Ausmusic T-Shirt Day

Marketing Support Act’s Ausmusic T-Shirt Day

We chat with Helen Lear, Support Act’s Communication and Marketing Manager.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Release WeekRelease Week
+3+3
Viral Success and a Music-First Campaign: Mitski’s “The Land Is Inhospitable and So Are We”

Viral Success and a Music-First Campaign: Mitski’s “The Land Is Inhospitable and So Are We”

We chat with Secretly Group's APAC Label Manager, Max Thomas about Mitski’s Music-First Campaign.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
SpotifySpotify
+2+2
Marketing The Hives’ First Album in 11 Years: Part 2

Marketing The Hives’ First Album in 11 Years: Part 2

More Insights from The Hives manager Matthew Greer from ATC. Plus, Spotify's Artist Profile Revamp. Amazon's Live Radio App Bows Out.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Release WeekRelease Week
+4+4
Marketing The Hives’ First Album in 11 Years: Part 1

Marketing The Hives’ First Album in 11 Years: Part 1

Insights from The Hives manager Matthew Greer from ATC. Plus, Mixing Board for Fans, McCrispy: LAROI's Tasty Collab, Ad-Free TikTok: Worth It?, Top Social Apps of 2023

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
MetaMeta
+5+5
The Strategy Behind Cub Sport's ARIA #1 Record: Part 2

The Strategy Behind Cub Sport's ARIA #1 Record: Part 2

Insights from William Tinkler, the Editorial, Marketing and Partnerships Manager at Believe Australia. Plus, Bad Bunny's WhatsApp Teaser, Matt Healy's Satirical Tour Promo, YouTube's AI Creator Tool Overhaul, Musicians' SMS Marketing Guide

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Release WeekRelease Week
+4+4
The Strategy Behind Cub Sport's ARIA #1 Record: Part 1

The Strategy Behind Cub Sport's ARIA #1 Record: Part 1

We get insights from Mick Tarbuk - Country Manager Australia and New Zealand at Believe. Plus, Laufey's Global Fan Event, Universal's Metaverse, Olivia Rodrigo's Hidden Tracks, Revamp Your Meetings Now

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
InstagramInstagram
+2+2
The Rise of Kylie Minogue’s ‘Padam Padam’

The Rise of Kylie Minogue’s ‘Padam Padam’

Plus, How Travis Scott's Virtual Gig Sold 500,000 Albums, Instagram's Music Carousel Feature, YouTube Music Adds TikTok-Like 'Samples'

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
OutdoorOutdoor
+4+4
The Road to Travis Scott’s ‘Utopia’

The Road to Travis Scott’s ‘Utopia’

Travis Scott's intriguing and chaotic marketing stunts. Also, Interactive Music Video, Catalogue Marketing 101 and Lucky Fans Get Their Bills Paid

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
OutdoorOutdoor
+7+7
The Current State of Festival Marketing: Part 2

The Current State of Festival Marketing: Part 2

Our follow-up chat with Steph Mrmacoski, Senior Marketing Manager at Untitled Group.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
SpotifySpotify
+5+5
The Current State of Festival Marketing

The Current State of Festival Marketing

We get insights from Steph Mrmacoski, Senior Marketing Manager at Untitled Group.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1