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From Influencer to Artist: Millie Ford’s Debut Release

From Influencer to Artist: Millie Ford’s Debut Release

Australia’s Millie Ford has amassed 1.5 million followers on TikTok and this year we’ve seen her expand into the music industry.

Olivia Gliku
Nick Lynagh
Olivia Gliku, +1
WarnerWarner
+1+1
How Benson Boone Leveraged TikTok to Skyrocket to Global #1

How Benson Boone Leveraged TikTok to Skyrocket to Global #1

Plus, Taylor Swift’s TikTok return ‘surprised’ UMG, The social media metrics to track in 2024 (and why) and more...

Olivia Gliku
Nick Lynagh
Olivia Gliku, +1
InterviewsInterviews
+3+3
Marketing Support Act’s Ausmusic T-Shirt Day

Marketing Support Act’s Ausmusic T-Shirt Day

We chat with Helen Lear, Support Act’s Communication and Marketing Manager.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
SpotifySpotify
+5+5
How Ocean Alley Turned a TikTok Trend into a Chart Topping Moment

How Ocean Alley Turned a TikTok Trend into a Chart Topping Moment

Plus Eminem Meets Gaming Icon, Reimagining The Orb and David Gilmour's Music, and more

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Release WeekRelease Week
+4+4
Marketing The Hives’ First Album in 11 Years: Part 1

Marketing The Hives’ First Album in 11 Years: Part 1

Insights from The Hives manager Matthew Greer from ATC. Plus, Mixing Board for Fans, McCrispy: LAROI's Tasty Collab, Ad-Free TikTok: Worth It?, Top Social Apps of 2023

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
MetaMeta
+1+1
Artists Nailing TikTok: Round 2

Artists Nailing TikTok: Round 2

Plus, Tyler, the Creator's Festival Announcement, Roblox Welcomes Blackpink Hub, Peloton's Musical Fitness Fest, Unraveling Meta's Ads

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
SpotifySpotify
+5+5
The Current State of Festival Marketing

The Current State of Festival Marketing

We get insights from Steph Mrmacoski, Senior Marketing Manager at Untitled Group.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
InterviewsInterviews
+4+4
Inside The Teskey Brothers' Chart-Topping Album Campaign: Part 2

Inside The Teskey Brothers' Chart-Topping Album Campaign: Part 2

Our follow-up chat with Jeremy Furze, manager of The Teskey Brothers. Plus TikTok Music, Travis Scott's Pyramids Concert, Live Nation's Mindful App

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
MetaMeta
+6+6
Inside The Teskey Brothers' Chart-Topping Album Campaign: Part 1

Inside The Teskey Brothers' Chart-Topping Album Campaign: Part 1

We chat to Jeremy Furze, manager of The Teskey Brothers. Plus Instagram's Threads, Tomorrowland and TikTok Team Up, Soundcloud Rolls Out More Features

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
InterviewsInterviews
+5+5
The Marketing of Peach PRC's Chart-Topping EP

The Marketing of Peach PRC's Chart-Topping EP

Concert Discovery with Apple Maps & Music. TikTok Launches #NewMusic Search Hub. Effortless Onesheets.

Olivia Gliku
Nick Lynagh
Olivia Gliku, +1