Archive

Introducing TagMix: Enhancing Live Music Content

Introducing TagMix: Enhancing Live Music Content

Plus YouTube’s AI-Generated Art. TikTok’s Live Event. Spotify’s Royalty Model Updates.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
SpotifySpotify
+2+2
Marketing The Hives’ First Album in 11 Years: Part 2

Marketing The Hives’ First Album in 11 Years: Part 2

More Insights from The Hives manager Matthew Greer from ATC. Plus, Spotify's Artist Profile Revamp. Amazon's Live Radio App Bows Out.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Release WeekRelease Week
+4+4
Marketing The Hives’ First Album in 11 Years: Part 1

Marketing The Hives’ First Album in 11 Years: Part 1

Insights from The Hives manager Matthew Greer from ATC. Plus, Mixing Board for Fans, McCrispy: LAROI's Tasty Collab, Ad-Free TikTok: Worth It?, Top Social Apps of 2023

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
MetaMeta
+5+5
The Strategy Behind Cub Sport's ARIA #1 Record: Part 2

The Strategy Behind Cub Sport's ARIA #1 Record: Part 2

Insights from William Tinkler, the Editorial, Marketing and Partnerships Manager at Believe Australia. Plus, Bad Bunny's WhatsApp Teaser, Matt Healy's Satirical Tour Promo, YouTube's AI Creator Tool Overhaul, Musicians' SMS Marketing Guide

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
Release WeekRelease Week
+4+4
The Strategy Behind Cub Sport's ARIA #1 Record: Part 1

The Strategy Behind Cub Sport's ARIA #1 Record: Part 1

We get insights from Mick Tarbuk - Country Manager Australia and New Zealand at Believe. Plus, Laufey's Global Fan Event, Universal's Metaverse, Olivia Rodrigo's Hidden Tracks, Revamp Your Meetings Now

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
SpotifySpotify
+1+1
Introducing Showcase: Spotify’s Sponsored Recommendations

Introducing Showcase: Spotify’s Sponsored Recommendations

Plus Blink-182's Teaser Campaign, Olivia Rodrigo's iPhone 15 Pro Video, WhatsApp's 'Channels' Go Global, and Why SEO Matters in Music?

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
YouTubeYouTube
+2+2
BIGSOUND 2023: Key Marketing Insights from the Week

BIGSOUND 2023: Key Marketing Insights from the Week

Plus The Rolling Stones' Cryptic Album Reveal, Earl & Alchemist's NFT Release, Commenting Joins Music Streaming and YouTube Sheds Light on Shorts Algorithm.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
MetaMeta
+1+1
Artists Nailing TikTok: Round 2

Artists Nailing TikTok: Round 2

Plus, Tyler, the Creator's Festival Announcement, Roblox Welcomes Blackpink Hub, Peloton's Musical Fitness Fest, Unraveling Meta's Ads

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
InstagramInstagram
+2+2
The Rise of Kylie Minogue’s ‘Padam Padam’

The Rise of Kylie Minogue’s ‘Padam Padam’

Plus, How Travis Scott's Virtual Gig Sold 500,000 Albums, Instagram's Music Carousel Feature, YouTube Music Adds TikTok-Like 'Samples'

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
SpotifySpotify
+2+2
Music Catalogue Marketing in 2023

Music Catalogue Marketing in 2023

The art and strategy of music catalogue marketing. Plus, The Rolling Stones Serve Anniversary Ice Cream, Metallica New Podcast and Spotify's Discovery Mode

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
OutdoorOutdoor
+4+4
The Road to Travis Scott’s ‘Utopia’

The Road to Travis Scott’s ‘Utopia’

Travis Scott's intriguing and chaotic marketing stunts. Also, Interactive Music Video, Catalogue Marketing 101 and Lucky Fans Get Their Bills Paid

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
OutdoorOutdoor
+7+7
The Current State of Festival Marketing: Part 2

The Current State of Festival Marketing: Part 2

Our follow-up chat with Steph Mrmacoski, Senior Marketing Manager at Untitled Group.

Nick Lynagh
Olivia Gliku
Nick Lynagh, +1
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